Shop Number: 2078
E-mail: [email protected]
Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters
excellence and creativity. As a “citizen” of the world, we make it our responsibility to
help cultivate a culture of positive change and ongoing evolution through our craft. We
take this mission seriously and eagerly welcome what the future may bring.
As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing
process that extends from creating a watch’s individual components to its final assembly.
It’s an artisan's approach to watchmaking based on pushing forward the boundaries of
technology and leveraging our experience to explore new possibilities.
Our 84-year history of world’s-firsts includes such watchmaking innovations as radio-
controlled and satellite-synchronized timekeeping. Another pivotal technological was the
development of a revolutionary light-powered technology — Eco-Drive. CITIZEN
pioneered this technology well ahead of other watch manufacturers as early as 1976.
Utilizing electrical power converted from virtually any light source, this extraordinary
innovation changed forever the way watches could be powered. Eco-Drive eliminated the
need to replace batteries, which made it especially beneficial to areas where specialist
batteries were not obtainable. This advance democratized the joy of wearing and using
CITIZEN watches, thus making the experience even more memorable for all citizens of
CITIZEN continues imagining what the future will bring, as well as improving on today's
breakthroughs. All these activities are based on our belief that “For each of us at
CITIZEN, now is the time to start to make the world better.” These are the visions behind
and our new brand statement, “BETTER STARTS NOW”. Building further on our
achievements, we will keep pushing boundaries for tomorrow so that more customers
everywhere can wear superior watches.